Free baseline audit

Every service has a scoreboard.

Seven ways to grow, each with a metric you can check.

Local SEO

Get on the map. Literally.

Rank in Google Maps for the searches that bring paying customers.

Map-pack position baseline → targetGBP calls baseline → targetDirection requestsWebsite clicksOrganic sessions
Google Maps: “service + town”Example data
1
2
3You · #9 → #3
Map-pack positionbaseline → target
GBP callsbaseline → target
Social & content

Post consistently. Measure what lands.

A content calendar judged on reach and engagement, not vibes.

Reach baseline → targetEngagement rate baseline → targetFollowersSocial traffic
Content calendar · 4 weeksExample data
PostReelTop format
Engagement rateExample data
2% baseline5% target
Campaigns

Big moments, measured properly.

Launches, offers and seasonal pushes with a target set before day one.

Bookings in window baseline → target
Campaign windowExample data
Launch → offer ends
Bookings in campaign windowExample data
20 baseline60 target
Reviews

Happy customers, now on record.

A simple routine that turns satisfied customers into Google reviews.

Review count baseline → targetAverage ratingReview velocityReply rate

Genuine reviews only. Never bought, written or incentivised.

Review count vs local competitorsExample data
You (today)
40
You (target)
80
Competitor A
70
Competitor B
60
Review countbaseline → target
Websites

Pages that rank, then convert.

Landing pages built for one local search and judged on enquiries.

Organic sessions baseline → targetConversion rate baseline → target

TODO: website build scope

Landing page → enquiryExample data
Visitors
Engaged
Enquiries
Conversion rateExample data
1% baseline4% target
AI search · NEW

What does ChatGPT say about you?

We track whether AI tools mention you, and whether they get the facts right.

Citation share baseline → targetAnswer accuracy baseline → targetBrand mentionsAI referrals

Fixed set of 20 AI questions per client, rechecked monthly. Owned by our AI Search Specialist. No guaranteed mentions.

Available as a £750/month add-on. See add-on pricing

AI citation shareExample data
You
0%
Competitor A
0%
Competitor B
0%
Share of the fixed prompt set citing each business · showing baseline

Not sure where to start?

The free audit shows which metric to move first.